Sapporo
Prepare For Fugu - Field
Brand
ProjectPrepare For Fugu - Field
Date
Sep 2026
Description
Sapporo’s latest commercial campaign, Prepare For Fugu, centers on a narrative-driven film set within an atmospheric restaurant environment. The production leans into a cinematic aesthetic, defined by warm tones and carefully considered lighting. Produced by Collider, the project captures a scene of tension and anticipation as diners observe the preparation of fugu. The spot features sound design and music by Electric Sheep, grounding the live-action technique in a distinctive auditory landscape.
Style
Horizontal, Cinematic, Golden Hour
Industries
Alcoholic Beverages
Background
Café
Context
TVC / TV Commercial
Associated creatives
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