Sapporo’s Legendary Biru campaign introduces a mythic narrative across this cinematic commercial. Produced by Sons and Daughters and Crush, the project features atmospheric sequences transitioning from misty, river-crossing horseback riders to a vast, multi-tiered stone grotto.
The production leans into a warm, golden hour aesthetic, utilizing live-action techniques to emphasize a sense of scale and craftsmanship. Creative direction was managed by Dentsu Canada, with complex visual effects provided by Crush, Loki Visual Effects, and Notch. The project's immersive environment is rounded out by detailed sound design from Grayson Music.
