Santoni: F/W 25 Easy Collection Campaign

Jul 2025

Santoni presents the F/W 25 Easy Collection, a footwear-focused campaign that highlights a blend of classic tailoring and contemporary silhouettes. Creative direction by Paolo Santosuosso, supported by art direction from Eren Gedik, frames the collection within a neutral, high-key studio environment. The visuals emphasize product detail through a minimalist aesthetic and soft lighting, showcasing everything from suede low-top sneakers to burnished leather ankle boots. Captured by photographer Carlotta Manaigo, the imagery maintains a clean, professional focus on material textures and the signature Santoni orange soles. Fashion styling by Donatella Musco centers the collection on monochromatic layering and wide-leg silhouettes, while grooming by Astor Hoxha and Giulia Cigarini ensures a polished, commercial look across all subjects.

Vertical, Commercial, Clean, Minimalist

Soft Light

Advertising Campaign