Sandy Liang

Jan 2025

For the Resort 2025 ad campaign, Sandy Liang transforms the domestic landscape into a curated dreamscape that feels both intimate and meticulously orchestrated. Captured by photographer Daria Kobayashi Ritch, the imagery leans into a narrative of pre-show preparation and post-event exhaustion, centering on model Mica Kendall as she navigates spaces within The Standard Hotel in NYC. Through the lens of high-end editorial fashion photography, the project channels a distinct sense of modern femininity, balancing the brand's signature playfulness with a refined, minimalist edge. The editorial photography style is elevated by a consistent use of soft natural light, which highlights the rich textures of wool coats, crisp button-downs, and the omnipresent Mary Jane shoes that define the season. Whether reclining on plush, button-tufted furniture or posed amidst a scattered wardrobe of pastel cardigans and bows, the aesthetic reads as a polished, contemporary look-book that prioritizes candid storytelling over rigid commercial posing. With makeup artistry by Sena Murahashi, the campaign successfully merges commercial appeal with a high-fashion sensibility, utilizing geometric reflections and clean, airy compositions to frame the collection. This work stands as a testament to the power of lifestyle-driven visual narratives in luxury fashion, inviting the viewer into a world where fashion, architecture, and personal identity intersect in a soft, monochromatic light.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion