Sandy Liang

Jul 2024

The collaborative campaign for Sandy Liang X Salomon highlights a fusion of technical performance and balletic femininity. Designer Sandy Liang brings a signature aesthetic to Salomon's utilitarian framework, creating a collection that bridges athletic footwear construction with delicate details such as satin ribbon ties, criss-cross elastic straps, and subtle floral motifs. Photographer Annemarie Kuus captures the collection through a blend of high-contrast studio portraiture and editorial outdoor imagery. The campaign leans into a minimalist visual language, utilizing seamless studio backgrounds to isolate the textures of mesh, suede, and ribbon. Outside, the work shifts to sun-drenched coastal settings and paved surfaces, where natural light accentuates the hybrid design of the footwear alongside tailored seasonal apparel. Hair stylist Lizzie Arneson and makeup artist Rose Grace complement the clean, polished art direction throughout the series.

Vertical, Clean, Minimalist

Advertising Campaign