Sandy Liang: Sandy Liang X Salomon

Jul 2024

The collaborative campaign between fashion label Sandy Liang and sportswear brand Salomon bridges the gap between utilitarian technical footwear and delicate balletic aesthetics. Through a series of studio-based product still lifes and editorial portraiture, the project highlights hybrid Mary Jane sneakers featuring mesh construction, crisscrossing elastic straps, and subtle satin ribbon detailing. Photographer Annemarie Kuus captures the collection against clean, minimalist seamless backdrops and expansive outdoor shorelines to emphasize the juxtaposition of textures. Creative direction by Sandy Liang weaves feminine elements—such as blush pink ribbons and floral motifs—into the functional design of the trail-ready shoes. The visual execution alternates between bright, even studio lighting and direct natural sunlight, grounding the technical silhouettes in both controlled, clinical environments and organic, high-contrast settings.

Vertical, Clean, Minimalist

Advertising Campaign