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Sacai: Love Over Rules

Brand
Date

Jul 2023

Description

Sacai explores the intersection of performance art and fashion in the Love Over Rules project. The piece features a dynamic studio environment where live instrumentation meets contemporary movement, centered around a musician and performer interacting with large-scale visual projections. Produced by Equator Productions with creative input from WORK USA, the project channels a cinematic aesthetic. The execution leans into moody atmospheric lighting and textured projection surfaces to emphasize the stark, minimalist styling of the collection.

Style

Horizontal, Cinematic, Moody

Color
Jet Black
Background

Set-dressed

Context

Advertising Campaign, Brand Film / Corporate Video

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