Sacai

Oct 2025

The Sacai x Ugg 2025 collection campaign leans into a high-fashion editorial aesthetic, blending technical outerwear with the signature comfort of shearling. Under the creative direction of designer Chitose Abe, the project features a series of minimalist studio portraits and atmospheric, set-dressed landscapes that emphasize tactile textures and structural silhouettes. Photographed by Tanya and Zhenya Posternak, the imagery utilizes soft light to highlight the intricate layering of deconstructed tailoring and hybrid footwear designs. The campaign features models Agel Akol, Ashley Radjarame, and Suyong Jung, with styling details such as delicate crystalline frost makeup and windblown hair contributing to the clean, cool-toned visual identity of the collaboration.

Editorial