Sacai

Sep 2025

Sacai delivers a utilitarian collaboration with Carhartt WIP for the Fall/Winter 2025 season, merging high-end construction with rugged workwear DNA. The campaign highlights a series of hybrid garments where duck canvas and leather meet intricate knit detailing and asymmetrical hardware. Photographer Joshua Woods leads the visual direction, utilizing soft directional studio lighting to emphasize the interplay between heavy-duty fabrics and fine knit trims. Fashion Director Laëtitia Gimenez Adam shapes the styling, which features models Bodine Van Galen and Craig Shimirimana in layered, deconstructed streetwear silhouettes. The collection is captured against minimal studio backdrops, prioritizing a clean, tactile aesthetic.

Vertical, Commercial, Clean

Soft Light

Designer Fashion

Advertising Campaign