Sacai: Sacai x Carhartt WIP FW25 Campaign

Sep 2025

Sacai and Carhartt WIP present their FW25 collaboration through a series of studio portraits captured by photographer Joshua Woods. The campaign explores the intersection of utilitarian workwear and high-concept design, highlighting the deconstructed silhouettes and hybrid fabrications signature to the partnership. The collection emphasizes tactile textures, layering canvas panels with ribbed knitwear and leather in an earthy color palette. With fashion direction by Laëtitia Gimenez Adam, the editorial imagery employs soft directional lighting against clean studio backgrounds to showcase the complex layering and functional details of the garments. Models Bodine Van Galen and Craig Shimirimana feature in the imagery, which was cast by Piergiorgio Del Moro. The production includes grooming by hair stylist Joseph Pujalte and makeup artist Aurore Gibrien.

Vertical, Commercial, Clean

Soft Light

Advertising Campaign