Rural 1st
Chicken Run
Brand
ProjectChicken Run
Date
May 2026
Description
Rural 1st brings an energetic tone to its latest commercial, 'Chicken Run.' The spot features a dynamic sequence of motion, tracking various individuals—including a young girl and a woman—as they traverse an open meadow landscape near a farmhouse. Captured with live-action technique and natural light, the film leans into an active, outdoor aesthetic. The piece is grounded by sound design from Heavy Duty Projects, which punctuates the movement across the grassy terrain.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Insurance
Color
Pure White
Sky Blue
Golden Yellow
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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