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Rooftop at QT: Brand Identity

Brand
Rooftop at QT
Date

Aug 2021

Description

Rooftop at QT introduces a refreshed brand identity that balances minimalist precision with high-contrast, artistic visuals. The project, led by Toben, spans across printed collateral including menu booklets, business cards, and signage, alongside motion graphics that translate the identity into a dynamic digital environment. The design language relies on a moody, monochromatic foundation punctuated by warm, saturated accents and corrugated textures. Sleek serif typography is used throughout, anchoring the more experimental graphic elements like sliced-lens distortions and metallic 3D renders. This interplay of clean, industrial surfaces and vibrant botanical motifs establishes a sophisticated atmosphere.

Style

Commercial, Clean, Horizontal

Techniques

Typography

Color
Jet Black
Background

Black Seamless

Associated creatives

Toben
TobenGraphic Design
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