Rooftop at QT
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2021
Description
Rooftop at QT introduces a refreshed visual identity centered on minimalist design and sophisticated typography. The project, brought to life by Toben, establishes a cohesive brand language that spans print collateral, motion graphics, and environmental signage. Utilizing a palette of deep blacks contrasted with warm, vibrant gradients, the identity leans into clean, structured compositions. Key elements include custom serif lettering and abstracted botanical imagery, enhanced by 3D render / CGI techniques and motion graphics that define the venue's modern aesthetic.
Style
Commercial, Clean, Horizontal
Techniques
Typography
Color
Jet Black
Background
Black Seamless
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