Rogue

Aug 2024

The Rogue brand identity project establishes a multifaceted visual language that traverses minimalist graphic design, 3D render / CGI environments, and editorial collage. Creative director Freddie Hall developed the identity to house diverse aesthetic expressions, ranging from clean, embossed typography to the gritty, distressed textures of punk-inspired print artifacts. The project channels a range of tones through its visual assets, alternating between high-contrast industrial product design and cinematic, narrative-driven scenes. Techniques such as motion graphics and intricate typographic layouts define the brand's presence across digital and physical touchpoints, leaning into raw, archival references alongside polished, modern 3D renderings.

Vertical

Advertising Campaign