Brand Identity 2024

Description

This graphic design project for Rogue features a rich collage of vintage punk fanzines, underground newspapers, and counterculture posters. Freddie Hall arranges various historical print artifacts displaying bold typography, striking black-and-white photography, and rebellious headlines. The composition showcases an authentic 1970s aesthetic with aged paper textures, distressed layouts, and expressive typographic treatments. Each clipping contributes to an eclectic visual narrative celebrating underground publishing history. The project was designed by Freddie Hall as part of the Brand Identity project for Rogue.

Style

Editorial, Horizontal, Clean, Raw, 1970s

Techniques

Collage, Typography

Color

Background

Paper Texture

Context

Advertising Campaign, Fine Art / Personal Project