The brand identity for Juump integrates archival satirical illustrations with contemporary graphic design to establish a distinct visual language. By juxtaposing historical ink and wash imagery with minimalist typography and clean layouts, the project bridges tradition and modern digital utility.
Executed across outdoor posters, print collateral, and digital interfaces, the identity emphasizes a clean aesthetic. The application utilizes a range of formats, from billboard placements in urban environments to tactile product staging, supported by motion graphics that lean into a minimalist, corporate-forward style.
