Juump
Brand Identity
May 2023
The brand identity for Juump integrates archival satirical illustrations with modern, minimalist graphic design. Developed through a collaboration between graphic designer Freddie Hall and the British Library Public Archives, the project bridges historical ink-and-wash artwork with contemporary editorial typography. The visual identity features a clean, professional aesthetic, balancing bold serif lettering against vibrant pastel backgrounds and textured urban photography. This approach is applied across diverse formats, including outdoor advertising, digital interfaces, and motion graphics, utilizing a commercial design sensibility to ground the brand's tech-focused platform in historical wit.
Commercial, Clean, Horizontal
Apps & Digital Platforms
