Roberto Cavalli
Serpentine
Brand
ProjectSerpentine
Date
Sep 2025
Description
This fragrance campaign for Roberto Cavalli centers on the launch of the Serpentine scent, highlighting a sophisticated visual identity for the beauty line. Photographer duo Luigi & Iango anchor the creative direction, working with Natasha Poly to produce a series of striking assets. The imagery leans into a high-gloss, commercial aesthetic, utilizing polished studio lighting to emphasize the product design and the gold serpent motifs. The work features a warm, tonal palette that defines the mood of the campaign across all captured media.
Style
Vertical, Commercial, Sensual, Warm, Polished
Techniques
Beauty Light
Industries
Fragrance
Color
Gold
Jet Black
Off-White
Background
Gradient
Context
Advertising Campaign
Associated creatives
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