Roberto Cavalli
Fall 2023 Ad Campaign
Nov 2023
The Roberto Cavalli Fall 2023 Ad Campaign serves as a masterclass in blending the grit of rock-and-roll culture with the refined opulence characteristic of luxury fashion houses. Under the visionary eye of creative director Fausto Puglisi, the campaign leans into a sophisticated, edgy aesthetic that feels both raw and curated. Captured by photographer Vladimir Martí, the imagery utilizes studio strobe lighting to emphasize the rich textures of leopard-print slip dresses, distressed denim, and crocodile-embossed leather accessories. Fashion director Sissy Vian and stylist Anna Castan bring a sharp, cohesive energy to the narrative, placing model Anna Kirjuskina within a recording studio environment that transforms professional audio gear into unexpected set pieces. The interplay between the sleek, tiger-hardware handbags and the chaotic backdrop of guitar amplifiers and mixing consoles creates a compelling tension, defining the collection as distinctly rebellious. Incorporating live-action techniques and classic editorial portraiture, the campaign moves beyond traditional fashion photography to tell a rhythmic, visceral story. Whether highlighting the fluid movement of semi-sheer fabrics or the structural weight of platform heels, each composition feels intentional and meticulously balanced. This project successfully channels a high-fashion, rock-inspired ethos, delivering a visual identity that is as much about the lifestyle and attitude of the Cavalli wearer as it is about the exquisite garments themselves.
Editorial, Vertical, Clean
Luxury Fashion Houses
Advertising Campaign
