Rivervale: Sky Advert
Brand
Date
Jan 2025
Description
Rivervale showcases the Maxus E-Deliver 3 in this commercial campaign, focusing on the electric van's core performance metrics. The project highlights key specifications, including payload capacity, cargo space, and driving range through a mix of live-action footage and digital wireframe graphic overlays. Produced by AdSmart from Sky, the spot utilizes VFX and 3D render/CGI elements to detail the vehicle's features. The van is presented in a bright white finish within a contemporary showroom, emphasizing its utility and design.
Style
Horizontal, Commercial
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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