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Rivervale

Sky Advert
ProjectSky Advert
Date

Jan 2025

Description

Rivervale showcases the Maxus E-Deliver 3 in this commercial campaign, focusing on the utility and performance specifications of the electric van. Produced by AdSmart from Sky, the spot highlights payload capacity, cargo space, and driving range through a mix of live-action and digital detailing. The execution relies on a combination of live-action technique and 3D render/CGI to present the vehicle within a contemporary showroom setting. The visuals incorporate VFX/visual effects, specifically utilizing digital wireframe overlays to emphasize the van’s key technical features.

Style

Horizontal, Commercial

Techniques

3D render / CGI, VFX / visual effects

Industries

Electric / EV

Color
Pure White
Jet Black
Background

Showroom

Context

TVC / TV Commercial

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