Riverford
Organic Farmer
Brand
ProjectOrganic Farmer
Date
Feb 2025
Description
This campaign for Riverford highlights the brand’s commitment to organic farming through an observational documentary lens. The film features direct-to-camera insights on food sourcing, interspersed with live-action sequences of agricultural practices across lush, green landscapes. The project leans into a clean, natural aesthetic, utilizing natural light to capture the day-to-day operations of local growers. The creative development for the project was led by AdSmart from Sky.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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