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Riverford

Organic Farmer
Date

Feb 2025

Description

This campaign for Riverford highlights the brand’s commitment to organic farming through an observational documentary lens. The film features direct-to-camera insights on food sourcing, interspersed with live-action sequences of agricultural practices across lush, green landscapes. The project leans into a clean, natural aesthetic, utilizing natural light to capture the day-to-day operations of local growers. The creative development for the project was led by AdSmart from Sky.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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