Riverford: Organic Farmer
Brand
Date
Feb 2025
Description
Riverford’s Organic Farmer project centers on the brand's commitment to food sourcing and agricultural practices. This commercial piece utilizes an observational documentary style to showcase the day-to-day realities of local organic production. Featuring live-action segments, the footage shifts from interviews at The Food Shop to expansive, natural light shots of farmers traversing lush crop fields. The production was developed by AdSmart from Sky.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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