Riven

Jan 2023

The brand identity for Riven probiotic mouthwash centers on a clean commercial aesthetic that balances clinical precision with organic textures. Designed by Badal Patel, the project establishes a cohesive visual language through a mix of minimalist product photography, 3D render / CGI visualizations, and graphic typography. The creative execution leans into a bold palette of cobalt blue and soft pink, accented by deep green tones and textured stone surfaces. Across both print and digital assets, the work uses a mix of studio lighting and hard highlights to emphasize the matte surfaces of the packaging. Detailed close-ups and abstract collage backdrops underscore a commitment to a modern, minimalist look. The project effectively integrates product information with graphic design elements, such as screen print / silkscreen techniques and clear sans-serif typography, to communicate the brand's wellness-focused identity.

Horizontal, Commercial, Clean

Advertising Campaign, E-commerce / Product