Riot Games, Xbox

Game Pass Launch

Brands

Date

Jan 2023

Description

Riot Games and Xbox collaborate on this high-energy promotional campaign announcing the integration of their platform services. Produced by We Are Royale, the project leverages a blend of live-action technique and motion graphics to highlight the crossover of gaming libraries. The edit prioritizes rapid-fire pacing, featuring animated character models set against vibrant, high-contrast typography. Throughout the montage, geometric paneled transitions and glowing lighting effects unify the mixed media aesthetic, positioning the launch within a cinematic frame tailored for global gaming audiences.

Style

Horizontal, Cinematic

Techniques

Animation, Motion Graphics

Industries

Video Games

Context

Brand Film / Corporate Video