RIMOWA

Sep 2026

For the RIMOWA Never Still - Shanghai campaign, photographer Feng Li documents the intersection of movement and urban architecture. The project, featuring editorial direction by Jojo Qian and casting by Denise Hu, captures models Bai and Ying Ouyang navigating the city’s transit hubs and waterfronts. The imagery leans into a documentary aesthetic, utilizing natural light and an analogue-film look to ground the collection within the city's infrastructure. By pairing the brand's signature ribbed luggage and bags with layered, neutral-toned attire, the campaign emphasizes a functional approach to contemporary travel. The production utilizes dynamic compositions to highlight the travel accessories against the backdrop of Shanghai's urban transit environment.

Editorial, Clean, Horizontal

Analogue / film, Natural light

Bags & Accessories

Bridge

Advertising Campaign