Rikai

Jun 2026

Rikai presents a winter fashion campaign that explores the intersection of contemporary design and tradition. Titled Japanese Holiday, this live-action cinematic film captures a series of vignettes featuring men’s seasonal apparel, including structured outerwear, layered knitwear, and scarves. Shot against the backdrop of snowy landscapes and minimalist Japanese architecture, the visuals highlight the collection through a serene lens. The narrative follows figures moving through quiet garden environments and architectural spaces, utilizing cinematic framing and clean, atmospheric lighting to maintain a focus on texture and form.

Horizontal, Cinematic, Cool, Clean

Luxury Fashion Houses

House

Advertising Campaign, Brand Film / Corporate Video