Rikai
Fashion
Brand
ProjectFashion
Date
Jun 2026
Description
This fashion campaign for Rikai, produced by GREATERGOOD, presents a series of portraits highlighting heavy tailored coats and knitwear. The production features a blend of snowy landscapes, modern architectural courtyards, and minimalist interiors. The project employs moody lighting and desaturated tones to create a serene atmosphere. By balancing structured outerwear with natural elements, the work utilizes live-action technique to capture a cinematic aesthetic.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Luxury Fashion Houses
Color
Jet Black
Beige
Background
Snowfield
Context
Advertising Campaign
Associated creatives
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