Rightmove
The Renter
Brand
ProjectThe Renter
Date
Jan 2025
Description
Rightmove presents The Renter, a commercial spot exploring the journey of a young woman navigating a series of diverse living environments. The film follows her transitions through various properties, emphasizing the emotional connection to home through the tactile interaction with keys, doors, and changing window views. Produced by Stink Films, the campaign utilises a cinematic approach to capture the fluidity of the rental experience. The project relies on warm interior lighting and detailed set design to ground the narrative in a relatable, lived-in atmosphere, captured through live-action techniques.
Style
Horizontal, Cinematic
Industries
Real Estate Platforms
Color
Burnt Orange
Nude / Sand
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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