rhode Skin
Summer Club
Brand
ProjectSummer Club
Date
Jul 2025
Description
The Summer Club campaign for rhode skin captures a series of editorial outdoor lifestyle moments featuring Hailey Bieber. Photographed by Cornelius Kaess, the imagery leans into a coastal aesthetic, utilizing natural light and an analogue film technique to achieve a warm, nostalgic quality across both commercial and editorial frames. Shot on location against Mediterranean cliffs and turquoise waters, the campaign highlights the brand's seasonal collection through candid, sun-drenched compositions. Creative direction and design were led by Hailey Bieber, with Cornelius Kaess capturing the scenes on film to emphasize a relaxed, summer-focused atmosphere.
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