Hailey Bieber balancing a cocktail glass on her head wearing a yellow patterned bikini by the ocean

Hailey Bieber lying in a printed yellow bikini and dark sunglasses on a floating yacht deck in the open sea.

Hailey Bieber wearing a yellow patterned bikini and sunglasses seated on a boat deck with an ocean and hillside background

Model Hailey Bieber wearing a patterned yellow bikini holding a cocktail on a sunny beach for the rhode Skin Summer Club campaign.

Hailey Bieber wearing a cropped yellow patterned shirt and bikini bottom with a waist chain next to the blue sea.

Hailey Bieber riding a jet ski on bright blue coastal water with rocky cliffs in the background

Hailey Bieber lounging on a large round float with the rhode branding in the middle of blue water

rhode Skin Summer Club 2025

About

Rhode Skin captures a relaxed, coastal aesthetic for its Summer Club campaign. Shot on location against a Mediterranean backdrop, the series features model and designer Hailey Bieber in a range of editorial and commercial portraits. The imagery leans into a nostalgic summertime atmosphere, utilizing the warm hues of golden hour and the distinctive texture of analogue film. Photographer Cornelius Kaess highlights the connection between the lifestyle-focused project and the brand's identity, utilizing natural light and hard light to frame the subject across boat decks and rocky coastlines. The series maintains a consistent visual language through its use of grain and vibrant, sun-drenched color palettes.