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·rhode Lemontini 2025 Campaign

Hailey Bieber lying on a sandy beach wearing a black bikini top, shading her face with her hand in bright direct sunlight.

Hailey Bieber swimming underwater in a pool for the rhode Lemontini 2025 campaign photographed by Dudi Hasson.

Close-up portrait of Hailey Bieber holding a braided strand of hair with yellow-painted nails, wearing a black top near the ocean.

Model Hailey Bieber wearing a black bikini and long-sleeve top, posing on a white wooden deck overlooking water.

Hailey Bieber with closed eyes framing her face with yellow stiletto nails and finger tattoos against a yellow background.

Hailey Bieber wearing a black bikini and sunglasses on a sunny beach for the rhode Lemontini campaign.

Close up of Hailey Bieber wearing black bikini bottoms and a gold waist chain with a yellow charm for rhode Lemontini 2025 Campaign

Hailey Bieber wearing a black cowboy hat and chunky gold hoop earrings outdoors near the water.

rhode Skin rhode Lemontini 2025 Campaign 2025

About

The rhode Lemontini 2025 campaign, led by model Hailey Bieber, captures a sun-drenched aesthetic through a series of coastal and water-based portraits. The imagery explores a vibrant, warm color palette, relying on natural light to highlight textures in both the environmental settings and the subject’s dewy beauty look. Photographed by Dudi Hasson, the project utilizes an editorial approach to showcase the collection, blending commercial polish with the tactile quality of analogue film and soft grain. The visual direction is supported by fashion styling from Gabriella Karefa-Johnson, while Teddy Charles provides textured hair styling and Leah Darcy delivers a clean, radiant makeup application.