rhode Skin: rhode Lemontini 2025 Campaign

Jul 2025

The rhode Lemontini 2025 campaign, led by model Hailey Bieber, captures a sun-drenched aesthetic through a series of coastal and water-based portraits. The imagery explores a vibrant, warm color palette, relying on natural light to highlight textures in both the environmental settings and the subject’s dewy beauty look. Photographed by Dudi Hasson, the project utilizes an editorial approach to showcase the collection, blending commercial polish with the tactile quality of analogue film and soft grain. The visual direction is supported by fashion styling from Gabriella Karefa-Johnson, while Teddy Charles provides textured hair styling and Leah Darcy delivers a clean, radiant makeup application.

Vertical, Commercial, Warm

Natural light

Advertising Campaign