rhode Skin

Oct 2025

The Rhode Peptide Eye Prep campaign introduces the brand’s latest skincare addition through a series of intimate, lifestyle-focused visuals. The project was art directed by Hailey Bieber and captured by photographer Cornelius Kaess, featuring model Samantha Saba in a variety of relaxed, domestic settings ranging from a bedroom suite to an elevated interior overlooking Place Vendome. The production leans into a clean, commercial aesthetic, utilizing both warm natural light and direct flash photography. The visual narrative relies on a minimalist approach, with styling by Ryo Narushima and makeup by Morgane Martini emphasizing a fresh, dewy look that complements the product’s focus on eye-care routines. The campaign encompasses both colour and monochrome imagery, incorporating analogue film techniques to maintain an editorial atmosphere throughout.