rhode Skin: Rhode Peptide Eye Prep Campaign

Oct 2025

rhode Skin presents the Peptide Eye Prep campaign, a visual exploration of daily skincare routines featuring model Samantha Saba. Art directed by Hailey Bieber and shot by photographer Cornelius Kaess, the series documents intimate morning moments across a range of settings. The production employs an editorial lens, utilizing both direct flash and natural light to emphasize texture and atmosphere. The project captures a quiet, domestic aesthetic, alternating between the comfort of a bedroom and a suite overlooking Parisian architecture. The imagery relies on a clean, commercial visual language, with styling by Ryo Narushima and makeup artistry by Morgane Martini. The campaign leverages techniques including analogue film and monochrome compositions to define its aesthetic.