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Model standing on coastal rocks in Greece wearing a dark fringed satin dress with arms raised against the sea.

SIR. Resort 2027 Ad Campaign 2026

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Captured by photographer Marie Deteneuille for the SIR. Resort 2027 ad campaign, this image features a model posing on a rocky coastline in Greece. The model stands barefoot atop stone formations, framed against an expansive open sea and a pale overcast sky. She wears a dark, sleeveless satin dress adorned with delicate fringe detailing along the high neckline and asymmetrical hemline, complemented by a matching draped wrap. Her arms are raised gracefully above her head with hands intertwined, creating a balanced and statuesque silhouette. The natural coastal daylight creates soft highlights across her figure and the textured surrounding rocks.