BrandREF
ProjectBrand Identity

REF Brand Identity 2017
Associated creatives
Tags
Description
Three cylindrical REF root concealer spray bottles stand upright in a row on a rectangular concrete block, which is positioned in the corner of a minimal grey textured space. The bottles feature clean black caps and white labels with typography and brand details. Strong directional lighting from the upper left casts distinct shadows across the bottles, the concrete block, and the surrounding walls. The composition is monochromatic and clinical, focusing purely on product presentation and minimalist design aesthetics.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Haircare
Color
Jet Black (20%)
Pure White (40%)
Medium Grey (40%)
Background
Concrete Texture
Context
E-commerce / Product