Reebok x Place+Faces: The Last Pair
Nov 2024
Reebok and Place+Faces collaborate on The Last Pair, a short-form documentary project set against the backdrop of an outdoor car boot sale. The narrative centers on a candid family encounter, focusing on the discovery and tactile inspection of footwear within a grounded, everyday environment. Technically, the project utilizes a live-action technique to capture realistic textures, relying on natural light to highlight the reflective details and gum soles of the featured trainers. The visual identity of the piece is defined by a grainy aesthetic that leans into a documentary-style delivery, maintaining a clean, observational perspective throughout the edit. Post-production and VFX were handled by Rascal, who also served as the creative agency for the project.
Documentary, Horizontal, Grainy, Clean
Natural light
Street
Advertising Campaign, Brand Film / Corporate Video