Reebok x Place+Faces

Nov 2024

Reebok and Place+Faces collaborate on the project 'The Funeral,' a cinematic fashion campaign that subverts formal tropes through an unconventional narrative. The production centers on a somber, live-action scene set within a funeral hall, focusing on a group of mourners gathered around an open casket that reveals a pair of white sneakers as the focal point. The film utilizes a distinctive perspective, framing the action from inside the casket to capture an intimate, raw vantage point of the onlookers. With creative direction and post-production work managed by Rascal, the piece leans into high-contrast aesthetics and a muted, neutral color palette.

Horizontal, Cinematic, Raw

Designer Fashion

Theatre

Advertising Campaign, Brand Film / Corporate Video