Reebok x Place+Faces
Dog Walker
Brand
ProjectDog Walker
Date
Nov 2024
Description
Reebok and Places+Faces team up for the 'Dog Walker' campaign, a live-action project that highlights the intersection of modern footwear and brutalist architecture. The visual narrative centres on a walk through a concrete-dominated landscape, capturing the pairing of sportswear with daily activity. The execution relies on a cinematic approach to frame the surroundings, utilising natural light to emphasise both the textured environment and the clean silhouettes of the featured sneakers. Post-production and creative development for the project were handled by the team at Rascal.
Style
Horizontal, Cinematic, Clean
Industries
Sportswear
Color
Jet Black
Crimson
Background
Park
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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