Red Kap explores a classic aesthetic in the 'Rules' commercial project. The work centres on the tactile nature of vintage audio equipment, focusing on the metallic textures and mechanical details of a retro boombox.
Conceptualised by agency and creative leads The Norman Brothers, the project leans into a clean, minimalist visual style. Production was handled by Dreamboat, with sound design by Floodgates Audio and post-production work from Matthew Johnson. The imagery utilises natural light to maintain an even, documentary-style quality.
