Red Kap: Rules
Brand
Date
Feb 2026
Description
Red Kap explores a classic aesthetic in the 'Rules' commercial project. The work centres on the tactile nature of vintage audio equipment, focusing on the metallic textures and mechanical details of a retro boombox. Conceptualised by agency and creative leads The Norman Brothers, the project leans into a clean, minimalist visual style. Production was handled by Dreamboat, with sound design by Floodgates Audio and post-production work from Matthew Johnson. The imagery utilises natural light to maintain an even, documentary-style quality.
Style
Horizontal, Commercial, Clean, Retro
Techniques
Natural light
Industries
Color
Silver
Jet Black
Context
Advertising Campaign
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