Red Kap
Rules
Feb 2026
Red Kap’s Rules project centres on the tactile aesthetic of classic audio hardware. The commercial photography highlights a vintage silver boombox, focusing on the interplay between the device's metallic finish and the subject's interaction with its mechanical controls. The imagery utilizes natural light to emphasize the retro design language of the equipment, from the textured speakers to the analog tuner dials. Developed by The Norman Brothers, the project leans into a clean, minimalist visual approach to document the iconic hardware. Production for the project was handled by Dreamboat, with sound design by Floodgates Audio and post-production by Matthew Johnson.
Horizontal, Commercial, Clean, Retro
Natural light
Consumer Electronics
Advertising Campaign
