Red Kap
Furk 101
Brand
ProjectFurk 101
Date
Feb 2026
Description
Red Kap’s Furk 101 project captures a commercial retail scene situated within an expansive industrial warehouse. The imagery centers on two figures framed amidst towering metal shelving units and rows of shipping inventory. Developed by agency The Norman Brothers, the project leans into a desaturated aesthetic to define the commercial environment. Production was handled by Dreamboat, with sound design and music by Floodgates Audio and post-production and visual effects by Matthew Johnson.
Style
Horizontal, Commercial, Desaturated
Industries
Specialty Retailers
Color
Charcoal
Chocolate
Navy
Background
Warehouse
Context
Advertising Campaign
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