Red Kap
Furk 101
Brand
ProjectFurk 101
Date
Feb 2026
Description
Red Kap’s Furk 101 project centres on a commercial scene set within an expansive industrial warehouse. The imagery highlights the scale of the facility, featuring polished concrete floors and stacked inventory, framed with a sense of symmetry. Produced by Dreamboat with creative direction from The Norman Brothers, the campaign leans into a desaturated aesthetic. Sound design and audio production were handled by Floodgates Audio, with post-production and VFX services provided by Matthew Johnson.
Style
Horizontal, Commercial, Desaturated
Industries
Specialty Retailers
Color
Charcoal
Chocolate
Navy
Background
Warehouse
Context
Advertising Campaign
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