Razz Burger

Dec 2023

Razz Burger establishes its visual presence through a comprehensive brand identity system that leans into a bold, high-contrast aesthetic. The design relies on a vibrant green and black palette, incorporating playful motifs such as cow-print patterns and clean typography across restaurant menus and collateral. Photography by Oscar Matt brings this identity to life through a series of commercial layouts, ranging from overhead flat lays on marble surfaces to macro product shots. Graphic design by velvele emphasizes structural precision, using consistent circular branding and alignment to ground the visual system. The work captures the textures of the food and paper goods under natural light, maintaining a clean and disciplined look throughout.

Commercial, Clean, Horizontal

Fast Food

E-commerce / Product