Razz Burger: Brand Identity
Brand
Date
Dec 2023
Description
Razz Burger presents a refreshed brand identity, grounding its visual system in a bold, high-contrast palette of vibrant green and black. The project, executed by graphic designer velvele, features custom typography and a distinctive cow-print motif applied across restaurant menus, packaging, and point-of-sale collateral. Captured by photographer Oscar Matt, the imagery leverages clean commercial photography and macro product shots to highlight the textures of the menu offerings. The identity system utilizes a combination of natural light and structured graphic layouts, balancing minimalist composition with functional packaging design.
Style
Commercial, Clean, Horizontal
Industries
Color
Jet Black
Context
E-commerce / Product
Associated creatives
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