Razz Burger presents a refreshed brand identity, grounding its visual system in a bold, high-contrast palette of vibrant green and black. The project, executed by graphic designer velvele, features custom typography and a distinctive cow-print motif applied across restaurant menus, packaging, and point-of-sale collateral.
Captured by photographer Oscar Matt, the imagery leverages clean commercial photography and macro product shots to highlight the textures of the menu offerings. The identity system utilizes a combination of natural light and structured graphic layouts, balancing minimalist composition with functional packaging design.
