Brand
ProjectBrand Identity

Razz Burger Brand Identity 2023
Associated creatives
Tags
Description
This top-down overhead photograph captures a lively table setting featuring various fast food items including burgers, french fries, a glass of cola with ice, and a beer. The food is arranged alongside branded bright green plates and paper goods bearing the Razz Burger name. The scene is shot from a direct bird's-eye perspective against a white marble tabletop, highlighting the textures of the crispy fries and melted cheese. Natural lighting illuminates the composition, creating clean shadows and crisp details across the entire spread. This work forms part of the Brand Identity project created by Velveli and photographed by Oscar Matt.
Style
Commercial, Square, Clean
Techniques
Natural light
Industries
Fast Food
Color
Caramel (50%)
Lime (30%)
Jet Black (20%)
Background
Stone Texture
Context
Advertising Campaign, E-commerce / Product