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Ralph Lauren: Purple Label PREFALL 2021 MODERN SAFARI

Date

Nov 2025

Description

Ralph Lauren presents the Purple Label Prefall 2021 collection, a luxury fashion campaign titled Modern Safari. The film focuses on classic outerwear, showcasing leather jackets and trench coats styled with accessories against a backdrop of urban architecture. Captured with a cinematic, live-action technique, the visual language emphasizes the tactile qualities of the garments through soft lighting and composed framing. The production features a soundscape by MAS-Music and Strategy, reinforcing the sophisticated aesthetic of the collection.

Style

Horizontal, Cinematic, Clean

Color
Beige
Jet Black
Background

Residential Building

Context

Advertising Campaign

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