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Ralph Lauren Purple Label PREFALL 2021 MODERN SAFARI 2025

About

This Ralph Lauren campaign video for the Purple Label Prefall 2021 Modern Safari project features models wearing classic outerwear, including trench coats and leather jackets paired with sunglasses, set against urban architectural backdrops. The framing style captures cinematic movement with soft lighting, highlighting textured garments and accessories. Music and sound design by MAS-Music and Strategy complement the sophisticated tone of the collection.

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Background

Residential Building

Context

Advertising Campaign