Purple Magazine

Feb 2026

For the Saint Laurent Summer 26 feature, Purple Magazine delivers an evocative editorial masterclass that masterfully bridges the gap between structured luxury fashion and raw, urban storytelling. Photographed by the iconic duo Inez and Vinoodh, the campaign captures model Caitlin Soetendal in a series of striking frames that lean into both high-contrast industrial environments and the serene, symmetrical geometry of the Jardin des Tuileries. The visual narrative is defined by a sense of deliberate movement and grandiosity, anchored by Olivier Schawalder’s work on the model’s signature voluminous, curly hair and the precise, polished beauty direction from makeup artist Lucy Bridge. By juxtaposing dramatic, oversized ruffles and sheer, layered fabrics against the stark concrete of underground parking garages and classical stone statuary, the imagery creates a compelling tension between the avant-garde silhouette of the garments and their environment. These editorial portraits utilize natural light to emphasize the deep texture and rich sheen of the seasonal collection, ensuring that every layer of fabric feels tactile and alive. Through a masterful blend of cinematic wide-angle shots and intimate studio strobe portraits, the project presents a sophisticated, multifaceted vision of modern style that feels both timeless and undeniably rooted in the contemporary luxury fashion landscape.

Editorial

Natural light

Luxury Fashion Houses, Fashion