Logo
Close-up of a child in a dark blue hoodie eating ice cream from a pink paper cup with a spoon
Monochrome image of hands holding multiple ice cream cones, featuring bold text reading SEIT 1982 BIS HEUTE above.
Pink A-frame sidewalk sign for Purkarthofer Eis featuring bold black German text and an illustrated logo against a light concrete background
Hand holding a melting ice cream cone against a clear blue sky with overlaid graphic text
Hand holding a bright blue menu card for Purkarthofer Eis against a backdrop of outdoor green grass and a metal chair frame.
Close-up of a child in a dark blue hoodie eating ice cream from a pink paper cup with a spoon
Monochrome image of hands holding multiple ice cream cones, featuring bold text reading SEIT 1982 BIS HEUTE above.

Purkarthofer Eis Brand Identity 2025

About

Purkarthofer Eis modernizes its market presence through a comprehensive brand identity project designed by RAWTY. The visual system leverages a clean aesthetic, characterized by bold, sans-serif typography and a vibrant palette of yellow, pink, and purple. By integrating hand-drawn illustrations with structured graphic design, the identity balances a nostalgic, heritage-focused narrative—referenced by the brand’s 1982 establishment—with a contemporary, minimalist approach. Execution across the identity spans both physical collateral and digital touchpoints. The project includes motion graphics, website design, and print materials, unified by playful iconography and dynamic transitions. The work utilizes natural light in its photographic compositions to emphasize the organic nature of its ingredients, while the motion design pieces incorporate vector-based animation to showcase loyalty programs and product showcases. The result is a cohesive, approachable brand image that positions the ice cream label within a modern food and beverage context.

Brand

Purkarthofer Eis

Credits

RAWTY
Graphic Design

Styles

HorizontalCleanCommercial

Techniques

Typography
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