Purkarthofer Eis

Apr 2025

Purkarthofer Eis, a brand identity project within the Food & Beverage industry, blends nostalgia with a modern, approachable aesthetic. Designed by RAWTY, the project leverages bold typography and a vibrant color palette of yellow, pink, and purple to create a cohesive visual language. The brand identity utilizes natural light and clean minimalist compositions to highlight its focus on regional ingredients and sustainable practices. Execution across various media includes playful animation, motion graphics, and editorial graphic design. The identity features hand-drawn illustrations and vector-style graphics that reflect the brand's heritage, established in 1982. Through both digital and print applications, the work maintains a consistent look across web interfaces, loyalty passes, and environmental signage.

Horizontal, Clean, Commercial

Typography

Advertising Campaign