Purkarthofer Eis Brand Identity 2025

About

This animated video showcases the brand identity for Purkarthofer Eis, created by RAWTY. The visual features a minimalist black and white graphic design with two charmingly stylized ice cream characters facing one another, complete with winking expressions and protruding tongues. Below the illustrated figures, bold lettering reads Purkarthofer Eis seit 1982. The clean, paper-textured background enhances the organic, hand-drawn aesthetic of the motion piece.