Puma: Rosé for ''Speedcat'' Global Campaign
Brand
Date
Aug 2025
Description
Puma introduces its latest global campaign for the Speedcat silhouette, featuring Rosé Park in a series of editorial stills. Photographer William Arcand frames the collaboration within a cinematic, urban environment, utilizing dramatic lighting and minimal architectural backdrops to underscore the collection's sportswear focus. With fashion styling by Aeri Yun and makeup artistry by Won Jungyo, the campaign leans into a monochrome palette and sharp, high-contrast compositions. The imagery highlights the integration of athletic apparel within a stylized, low-key setting.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
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