Puma
Rosé for ''Speedcat'' Global Campaign
Brand
Date
Aug 2025
Description
Puma introduces the latest iteration of the Speedcat global campaign, featuring entertainer Rosé Park. This sportswear and fashion-focused project presents a series of athletic portraits defined by a cinematic, minimalist visual language. Photographer William Arcand captures the collection against stark, architectural backdrops, utilising dramatic low-key lighting and monochrome compositions to emphasize the sharp silhouettes of the footwear and apparel. Fashion styling by Aeri Yun and makeup by Won Jungyo anchor the aesthetic, grounding the project in a refined, moody tone that balances modern sportswear with high-contrast imagery.
Style
Horizontal, Commercial
Industries
Sportswear
Color
Jet Black
Pure White
Context
Advertising Campaign
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