Puma: R-S Dreamer
Brand
Date
Nov 2025
Description
Puma’s commercial campaign for the R-S Dreamer sneaker line captures the footwear in an outdoor basketball setting. The project focuses on the intersection of sportswear and street-ready fashion, emphasizing dynamic movement and performance-driven details. Crafted with support from AFG, the live-action project utilizes quick cuts and natural light to showcase the collection, including athletic jackets and basketball equipment. The audio landscape was developed by MAS-Music and Strategy to underscore the energetic atmosphere of the court.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Hot Pink
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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