Puma’s commercial campaign for the R-S Dreamer sneaker line captures the footwear in an outdoor basketball setting. The project focuses on the intersection of sportswear and street-ready fashion, emphasizing dynamic movement and performance-driven details.
Crafted with support from AFG, the live-action project utilizes quick cuts and natural light to showcase the collection, including athletic jackets and basketball equipment. The audio landscape was developed by MAS-Music and Strategy to underscore the energetic atmosphere of the court.
