Puma: Metallic Speedcat
Brand
Date
Aug 2025
Description
Puma introduces the Metallic Speedcat campaign featuring ROSÉ. The project centers on the brand's low-top sneaker silhouette, positioned against an industrial backdrop of stacked car tires and metallic wheel rims. The imagery employs soft, diffused lighting to balance the gritty textures of the setting. ROSÉ appears as the central talent across the series, styled in a technical ensemble that complements the metallic finish of the footwear.
Style
Clean, Desaturated
Color
Jet Black
Silver (metallic)
Context
Advertising Campaign
Associated creatives
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