Puma
Metallic Speedcat
Brand
ProjectMetallic Speedcat
Date
Aug 2025
Description
Puma introduces the Metallic Speedcat, a footwear campaign featuring musician ROSÉ. The project centers on a series of commercial stills that highlight the sneaker’s metallic finish set against a raw, industrial backdrop. The imagery utilizes soft light to contrast the gritty environment of stacked tires and mechanical rims. Executed with a cool aesthetic, the creative features ROSÉ in a series of stylized, layered outfits that complement the metallic detailing of the footwear.
Style
Horizontal, Commercial, Cool, Gritty
Techniques
Soft Light
Industries
Footwear
Color
Jet Black
Silver (metallic)
Context
Advertising Campaign
Associated creatives
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