The Puma x Skepta 'Skope' campaign presents a series of studio-based portraits that highlight the collaboration between the sportswear brand and entertainer Skepta. The imagery centers on a clean, editorial aesthetic, utilizing professional lighting to showcase a range of layered streetwear silhouettes, including collared shirts, dark hoodies, and technical footwear.
Photographer Rory Griffin captures the collection across a variety of studio environments, from bright white spaces to textured, muted backdrops. The campaign features diverse casting, directed by Zoard Heuze, to emphasize the dynamic textures and candid expressions within the group and individual portraits.
