Puma

Aug 2025

The Puma x Skepta 'Skope' campaign highlights the collaborative streetwear collection through a series of studio-based editorial portraits. Centered on the Skope silhouette, the imagery captures a mix of candid group compositions and individual portraits that emphasize the project's blend of formal and athletic wear. Photographer Rory Griffin documents the collection against clean, minimalist, and textured studio backdrops. The visual language leans into a moody and earthy aesthetic, utilizing soft light to bring out the specific details of the layered apparel and footwear. Casting direction by Zoard Heuze features entertainer Skepta alongside a group of models, including Jing Cleaver-Lyen.

Editorial, Vertical, Clean

Sportswear

Advertising Campaign