Brand
ProjectPuma x Skepta 'Skope'

Puma Puma x Skepta 'Skope' 2025
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Description
This vertical portrait features model Jing Cleaver-Lyen seated on a minimalist metal stool against a mottled blue textured studio backdrop. The subject wears a dark short-sleeve collared top with white cuffs, dark shorts, dark knee-high stockings, and black athletic sneakers. The lighting is soft and diffuse, highlighting the clothing textures and creating a moody, atmospheric aesthetic for the Puma x Skepta Skope campaign. Rory Griffin captured the editorial photograph, with casting directed by Zoard Heuze.