Puma: Puma x Pleasures 2024

Mar 2024

Puma partners with Pleasures for a 2024 collaborative collection that highlights the crossover between streetwear and functional fashion. Captured by photographer Sandy Kim, the campaign frames the collection through an editorial lens, utilizing low-key chiaroscuro lighting and moody, textured aesthetics to define the technical apparel. The series features model Henner, styled by Turner, set against both gritty urban backdrops and controlled industrial environments. The visuals employ techniques like long exposure and neon accents to contrast the brand's graphic-heavy garments—including zip-up jackets and thermal-patterned shirts—against dark, atmospheric compositions.

Editorial, Vertical

Advertising Campaign