Puma

Mar 2024

The Puma x Pleasures 2024 collaboration arrives as a high-contrast editorial campaign, blending technical streetwear with an atmospheric, low-key visual identity. Captured by photographer Sandy Kim, the series leans into a moody aesthetic through the use of chiaroscuro lighting and textured, grainy compositions. Styling by Turner features a functional streetwear palette, spotlighting thermal-inspired graphics and branded apparel. The project captures the collection across both urban environments and deliberate studio settings, utilising techniques like motion blur, flash, and warm-toned lighting to emphasize the graphic elements of the collaboration.

Editorial, Vertical

Streetwear

Advertising Campaign