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  • ·Puma x Pleasures 2024 Campaign by Sandy Kim
Brand
Puma
ProjectPuma x Pleasures 2024
Man in a dark short-sleeve heat-map patterned shirt over a long-sleeve top against a backlit grid in a warm spotlight.

Puma Puma x Pleasures 2024 2024

Associated creatives

Sandy Kim
Sandy KimPhotographer
Turner
TurnerFashion Editor/Stylist
Henner
HennerModel

Tags

east asian manpatterned short sleeve button up shirtpatterned button up shirtheat map print shirtgradient button up shirtcamp collar shirtlayered long sleeve shirtsilver chain necklacechain necklace

Description

Captured by photographer Sandy Kim with styling by Turner for the Puma x Pleasures 2024 collaborative campaign, model Henner stands in a dramatic low-key studio setting. The styling features a dark short-sleeved camp collar shirt adorned with a vibrant thermal heat-map gradient in yellow, orange, and red tones, layered over a black long-sleeved undershirt. A silver chain necklace rests along the neckline. A focused circular spotlight projects a warm golden halo against a dark wire mesh grid in the background, creating high contrast and rich texture throughout the frame.

Style

Vertical, Commercial, Moody, Grainy

Techniques

Low-key / chiaroscuro

Industries

Streetwear

Color

Off-Black (70%)

Context

Advertising Campaign