Puma

Apr 2025

Puma presents the Speedcat SS campaign, featuring entertainer Rosé Park in a series of editorial vignettes that emphasize the footwear collection's heritage. The imagery captures a nostalgic, retro aesthetic through the use of analogue film and natural light, positioning the Speedcat within varied environments ranging from desert landscapes to interior diner and convenience store settings. Photographer Javier Castán leads the visual direction, utilizing warm tones and golden hour lighting to frame the subject alongside vintage vehicles and detailed set builds. The project credits fashion styling to Aeri Yun, hair styling by Lee Seon-Yeong, manicures by Betina Goldstein, and set design by Ali Gallagher, maintaining a clean, commercial look across both vertical and horizontal formats.

Horizontal, Commercial, Warm

Natural light, Analogue / film

Sportswear

Advertising Campaign