Puma: Puma Speedcat SS Drop

Apr 2025

Puma introduces the Speedcat SS drop with a series of campaign images featuring Rosé Park. Captured by photographer Javier Castán, the visuals lean into a retro-inspired aesthetic, utilizing natural light and analogue film techniques to ground the sportswear collection in an Americana-inflected desert setting. The project places the focus on the footwear against a variety of textured environments, ranging from diner interiors to convenience store storefronts. Fashion stylist Aeri Yun curates a clean, athletic look, with set design by Ali Gallagher providing the structured, nostalgic backdrop. The production is rounded out by hair styling from Lee Seon-Yeong and manicures by Betina Goldstein.

Horizontal, Commercial, Warm

Natural light, Analogue / film

Advertising Campaign