Puma Puma Speedcat SS Drop 2025

Description

Rosé Park poses inside a convenience store set wearing a black athletic crop top and matching track pants for the Puma Speedcat SS drop. The scene is shot from a low angle, capturing the subject standing in a doorway with shelves stocked with products and a vintage wooden chair visible in the foreground. The lighting is warm and directional, creating a nostalgic atmosphere with visible textures on the concrete floor and metallic shelving. Javier Castán photographed the campaign with styling by Aeri Yun, hair by Lee Seon-Yeong, nails by Betina Goldstein, and set design by Ali Gallagher.

Style

Editorial, Vertical, Warm, Retro

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Retail Store

Context

Advertising Campaign