Puma: H-Street Ivory

May 2026

Puma introduces the H-Street Ivory, a campaign showcasing the athletic silhouette through a series of stylized suburban and nocturnal urban environments. Featuring ROSÉ as the lead talent, the project bridges sportswear and fashion by placing the H-Street footwear within highly controlled, minimalist settings that range from twilight residential streets to surreal, futuristic-leaning scenes. The imagery employs clean commercial staging and soft, directional lighting to emphasize the structural design of the trainers. Product photography captures the H-Street Ivory in a neutral studio environment, focusing on the combination of cream mesh, metallic silver overlays, and black branding. By contrasting these polished product shots with the atmospheric outdoor narratives, the campaign presents a versatile visual identity for the footwear.

Commercial, Horizontal

Advertising Campaign